Los Angeles Lakers Secure Historic $12 Billion Deal with New Owners
The Los Angeles Lakers' first game of the 2026 season will be on a network very familiar to the team's new owners. On Thursday, the NBA's teams announced their respective schedules for the 2026 season, with the Lakers' 79th campaign beginning on Wednesday, Oct. 21, at Crypto.com Arena against the Golden State Warriors.
What happened?
The Los Angeles Lakers have been sold for a record-breaking $12 billion in the second sale in a year. The new owners, Bob Iger and Joshua Kushner, have expressed their commitment to building on the team's legacy and competing at the highest level.
Why it matters for Los Angeles Lakers
The sale marks a significant shift in the team's ownership, with Iger and Kushner bringing a new perspective to the franchise. As the former CEO of Disney, Iger has a deep understanding of the sports media landscape and will likely play a key role in shaping the team's broadcasting and marketing strategies.
What comes next?
The Lakers will play in 34 nationally televised games this season, tied with the New York Knicks, Philadelphia 76ers, and San Antonio Spurs. The team will be led by Luka Doncic and Austin Reaves, who will look to build on the team's recent success.
Last result: Los Angeles Lakers 110-115 Oklahoma City Thunder (2026-05-12). Recent form (last 5): 0W-0D-5L (LLLLL, most recent first); lost the last 5.
The new owners have expressed their excitement about taking over the team and have pledged to build on the foundation laid by the previous owners. With a strong commitment to competing at the highest level, the Lakers are poised for a successful season.
The sale of the Lakers has also raised questions about the team's future, particularly with regards to its broadcasting and marketing strategies. As the new owners look to build on the team's legacy, they will need to navigate the complex world of sports media and marketing.
The Lakers will face a tough schedule this season, with 34 nationally televised games. The team will be led by Luka Doncic and Austin Reaves, who will look to build on the team's recent success.
The new owners have expressed their commitment to building on the team's legacy and competing at the highest level. With a strong team and a new ownership group, the Lakers are poised for a successful season.
