Los Angeles Lakers Secure Exclusive Memorabilia Partnership with Goldin Auctions
The Los Angeles Lakers have opened a new path for fans and collectors to acquire pieces of franchise history. The organization announced on July 30 that it has entered a multiyear partnership with Goldin Auctions, an eBay company, making Goldin the Lakers' official auction-house sponsor. This agreement is expected to feature game-worn jerseys, basketballs, game nets, and historical items held in the Lakers' vault. For collectors, the most notable part of the announcement is not the sponsorship label but the promised access to memorabilia originating from one of the NBA's most recognizable franchises, including one-of-a-kind pieces that have not traditionally been available to the public.
What Comes Next?
The Lakers said the new arrangement will create several ways for fans to interact with exclusive collectibles. That will include premium auctions, live shopping experiences, and opportunities to bid on items connected to significant players, games, and moments in team history. "The Lakers have the largest fan base in basketball with hundreds of millions of fans around the world wanting to share in the Lakers' storied legacy," Lakers president of business operations Lon Rosen said in the team's release. "Our new partnership with Goldin will give passionate fans a premier destination to discover and collect authentic and innovative Lakers memorabilia."
Lakers Auctions Will Include eBay Live Events
The agreement also includes multiple interactive eBay Live streaming events. Those broadcasts will feature notable Lakers memorabilia from the franchise's archive and allow collectors to participate in live shopping and bidding experiences. "We're excited to bring exclusive Los Angeles Lakers pieces to Goldin, showcasing the powerful role collectibles play in bringing communities closer to the history-making moments and athletes they love," Goldin founder and CEO Ken Goldin said. Goldin specializes in high-end sports collectibles, but the eBay Live component could make the Lakers program more accessible than a traditional catalog-style auction. Fans will be able to watch items presented in real time rather than simply scrolling through static listings. That format also gives the Lakers and Goldin an opportunity to provide the history behind individual pieces. For memorabilia tied to an important game or season, that context can be nearly as important to collectors as the physical item. Ashish Chhabra, vice president and general manager of eBay Live, described the platform as a way for collectors to discover "unforgettable moments and grails that bring them closer to the game."
Partnership Adds New Way for Fans to Access Lakers History
The announcement arrives before the Lakers enter their 79th season of competition in October 2026. Although the partnership will not affect the team's on-court performance, it will undoubtedly provide fans with a unique opportunity to own a piece of Lakers history. The partnership's focus on exclusive memorabilia and interactive experiences will undoubtedly make it a hit among Lakers fans. As the team prepares for the upcoming season, fans can look forward to the exciting possibilities that this partnership will bring. Last result: Los Angeles Lakers 110-115 Oklahoma City Thunder (2026-05-12). Recent form (last 5): 0W-0D-5L (LLLLL, most recent first); lost the last 5.
