Los Angeles Lakers Secure New Jersey Patch Sponsor in Albert Deal

Los Angeles Lakers Secure New Jersey Patch Sponsor in Albert Deal

The Los Angeles Lakers have announced Albert, a personal financial assistant app, as their new jersey patch sponsor, replacing Bibigo. According to ESPN's Dave McMenamin, a league source said the deal will bring the Lakers an annual value north of $30 million.

The move comes as the team looks to bolster their finances ahead of the 2026-27 season. The Lakers have struggled on the court, with a recent form of 0W-0D-5L (LLLLL), including a 110-115 loss to the Oklahoma City Thunder on May 12, 2026.

What happened?

The Lakers announced the deal on July 17, 2026, with Albert set to replace Bibigo as the team's jersey patch sponsor. The move is seen as a significant one for the team, with the new deal reportedly worth over $30 million annually.

Why it matters for Los Angeles Lakers

The deal is a major coup for the Lakers, who have been looking to bolster their finances ahead of the new season. The team has struggled on the court, and the new deal will help to offset some of the costs associated with competing in the NBA.

What comes next?

The Lakers will now look to build on the momentum generated by the new deal, with the team set to take on the new season with renewed optimism. The team's head coach, Frank Vogel, will be looking to lead the team to a successful campaign, with the new deal providing a much-needed boost to the team's finances.

The Lakers' new jersey patch sponsor, Albert, will be visible on the team's jerseys for the 2026-27 season. The deal is a significant one for the team, and will help to generate revenue for the team ahead of the new season. With the new deal in place, the Lakers will be looking to build on their recent form and make a push for the playoffs in the 2026-27 season.